Why Process Is the Real Super Power: Great Discussion with Yoshika Hirata

In this episode, I sit down with Yoshika Hirata, Senior Director of Integrated Business Planning at Xponential Fitness, to explore a powerful yet often overlooked truth great people alone can’t fix bad processes. We unpack how strong, structured processes not only enable success but actually attract and retain top talent, while broken ones push them away. Yoshika shares how she uses OGSM (Objectives, Goals, Strategies, and Measures) to align supply chain planning, and why she believes S&OP is the pinnacle of process-driven performance. If you want to elevate your S&OP game, boost team alignment, and stop losing good talent to bad systems this is a must-listen.